In 1988, FAW and Audi began to cooperate, and since then it has opened a new era of the development of China's automobile industry. So far, FAW Audi has always led the high-end car market in China, bringing more than 5 million Chinese users high quality car life and service experience. FAW and Audi jointly build an all-field cooperation platform of "diversification, openness and value sharing". The two sides expand the cooperation breadth in the direction of value chain extension, and plus-sized the cooperation depth with innovation research and development as the core, take the opportunity of industrial chain co-creation as an opportunity to enhance the value of cooperation and promote the development of China's automobile industry.

As a leading domestic luxury car brand, FAW Audi has a colorful glorious history. Since 1932, Audi has adopted the four-ring logo, and the road of inheritance and development of brand genes has been rolled out. Today, Audi has become a synonym for elegance, luxury and leading technology, and its traditional craft manufacturing of automobiles and engines can be traced back to the 19th century. Audi, "Noble ReEvolution", has created countless legends in a hundred years, and some of its models have become unparalleled classics in the history of the automobile industry.

Audi is one of the oldest automobile manufacturers in Germany. Since 1932, Audi has adopted the four-ring logo, which symbolizes the automobile alliance company formed by Audi merging with DKW, Horch and Wanderer. Audi has always shown high technology level, quality standard, innovation ability and classic car models, making it one of the most successful car brands in the world. Let's witness the legendary history of Audi and understand everything about Audi.

Many years ago, China's automobile industry was still very backward, and car production was almost blank. On May 17, 1988, FAW and Audi signed a "technology transfer license contract for producing Audi in FAW" in Changchun, and a contract with Volkswagen to transfer the old mold of Audi 100 body from the South African factory to FAW, this is the first luxury car contract of transfer of technology in the history of China's automobile industry.

After FAW cooperated with Audi, thousands of tons of drawings were transported from Audi headquarters in Germany ingolsttext ADT to Changchun, China. With the launch of the first car Audi 100, FAW and Audi have gradually established production standards and quality assurance systems that have reached the global leading level in China. Although it is technology transfer, Audi has come to China after all and just caught up with the planning and reflection of the development of China's automobile industry by government departments, automobile industry and related industries since the 1990 s, as well as a big discussion on what kind of road Chinese cars will take in the future.

Model-forge ahead and explore a healthy Road

Since the second half of 1988, FAW has built a car production base with technological progress through the way of building, driving and improving the localization level, and has provided more than 50000 popular cars for the domestic market one after another. This is a key step for FAW to develop car production. In 1995, FAW-Volkswagen signed the technology transfer agreement with Audi company, and Audi series products will be officially incorporated into FAW-Volkswagen production as contract products. At this stage of cooperation, Audi took the initiative to carry out the overall layout of the product line, striving to realize the localization of the whole product line and the full coverage of the product line. At the same time, Audi has made arduous efforts in product research and development design and standard control. On May 20, 1996, the first Audi 200(V6) drove down the FAW-Volkswagen production line. The subsequent sales volume of Audi products continued to increase in China, which is also a strong proof of the correct cooperation during this period.

Establishment team-the birth of FAW Audi sales division

In January 2006, FAW Audi sales department was formally established, and a brand-new joint venture system was operated. It integrates the personnel, brand promotion and imported car business of the original Audi China Company. The bigger change is that the after-sales service business of domestic Audi has changed from the mixed operation with the original domestic Volkswagen, it has become operated separately by FAW Audi sales division. The division integrates the sales channels of imported brands and domestic brands. The channels of domestic cars drive the sales of imported cars, and at the same time, it increases the variety of imported Audi models through the Internet, enriching and enhancing the overall brand connotation is also conducive to the sales of domestic Audi. From A8 to Q7 and A5 to TT, FAW Audi introduced almost all Audi models into China. Compared with previous years, Audi's imported car business has also made great progress in China.

Build the Future-meet new challenges and set new plans

In 2017, China First Automobile Group Corporation and Audi Corporation officially signed the ten-year business plan of FAW and Audi. At present, FAW Audi is actively exploring new ways of joint venture cooperation based on its strong localization system of the whole value chain, making full preparations for the further opening up of the domestic automobile industry. While firmly supporting the latest national policy, FAW Audi aims at the new joint venture model, based on the comprehensive upgrading of mutually beneficial and friendly cooperative relations, accelerates the layout of emerging businesses and promotes the long-term development of enterprises and brands.