Chery Automobile Co., Ltd. (hereinafter referred to as Chery Automobile) started its business in 1997 and has always adhered to independent innovation and is committed to bringing high quality automobile products and service experience to global consumers, it is the earliest independent brand of automobiles that has exceeded the sales volume of millions in China.
Chery Auto is user-centered and has business in more than 80 countries and regions around the world. Chery sold 1.881 million cars in 2023, of which more than 937000 were exported. Up to now, Chery has accumulated 13 million global users, ranking first in the export of Chinese brand passenger cars for 21 consecutive years.
Chery, who insists on "technology enterprise" and innovation-driven
Adhering to "technology establishment" is the core of Chery Automobile development strategy. After 26 years of continuous efforts, Chery Motor has accelerated the layout of new tracks such as new energy, intelligent internet connection, shared travel, platform and ecology on the basis of deep cultivation of traditional fuel vehicle tracks. Chery's passenger car business has formed a development strategy of hybrid, extended range, pure electricity, hydrogen energy and other technical routes simultaneously, with batteries, motors, electronic control forms the core layout of research and development of "four vertical and three horizontal. Chery Automobile also launched the world's first lightweight pure electric technology platform, and the new energy "short process aluminum frame technology" won the first prize of China Automobile Industry Science and Technology Progress Award.
Chery, who insists on innovation-driven, has been constantly polishing the golden signboard of "technology Chery" and building the brand "moat". By the end of 2023, Chery had applied for more than 29,000 patents and authorized more than 18,000 patents, ranking first in the industry. It has successively undertaken the national "863 plans", Science and technology support plans, key research and development plans, etc, he has won "the first and second prizes of national scientific and technological progress" for many times, and has been awarded the national "innovative enterprise" for three times ".
Build international famous brands
Building an "internationally renowned brand" is Chery's strategic development goal. Driven by the development concept of "no internal instability, no external weakness", Chery pays attention to exploring domestic and international markets and firmly implements the "going out" strategy, which has become the earliest vehicle, CKD parts, engines and vehicle manufacturing technology and equipment are exported to foreign automobile enterprises. Through the implementation of product strategy, localization strategy and talent strategy, we will continuously accelerate the deep-level cooperation in overseas markets and strive to build Chery into an international brand with global influence.
Chery Automobile has also established a global research and development system including six research and development centers in North America, Europe and Shanghai. In overseas markets, Chery won the honorary title of China's "Top 20 best overseas Image enterprises" selected by SASAC and bureau of foreign languages for five consecutive times, becoming a business card for Chinese brands to "go global.
Customer First
We are required to always put customers first, always be customer demand-oriented, and finally meet or even exceed customer expectations with excellent products and services to win customer appreciation.
Identify customers' needs or expectations in a timely and effective manner, and take customers' needs and expectations as the starting point of all actions of the company;
Establish a mechanism of close interaction with customers in all directions, and form an atmosphere of "breathing and heartbeat together" with customers;
"Meeting customer expectations" is taken as the final measurement standard to evaluate the work results of each employee.
People-oriented
In the process of satisfying customers and creating value, we must attach great importance to the role of people, respect, trust and cultivate employees, and maximize personal creativity and team strength, realize the common growth of individuals and enterprises.
Independent innovation
The changing and growing demands of customers require us to widely absorb and innovate independently, and continuously develop the most advanced technologies and methods in various fields.
Open and inclusive
To meet the needs of customers, we unite all the forces that can be united, and require us to build on the basis of open business relationships, mutual tolerance, respect, trust and support, and coexist and grow together.
1. Application submission
The application Template is provided by the developer or downloaded by the official website and submitted in electronic file and written form at the same time.
2. On-site inspection
Developers interview distributors and conduct on-site inspections on the qualifications of intended distributors and stores.
3. Statement of coming to the factory
The distributor shall make a statement at the factory, which will be comprehensively evaluated by the network development department, after-sales service department and sales department face trial.
4. Review resolution
The network development department, in combination with the developer's on-site inspection opinions and the distributor's coming to the factory to present the face trial results, organizes each department to check and review the qualification application of the intended distributor, and reports it to the network Committee for resolution.
5. Access signing
After receiving the notice of joining, the distributor pays the deposit, formally submits the company qualification documents, and signs the letter of intent for cooperation.
6. Store construction
Three-party survey audit, store construction, centralized procurement, personnel allocation and interview training, completion acceptance
7. Open operation
Formal contract signed for store opening and operation
