On April 15, Tesla was exposed to 10% of global layoffs, involving about 14000 people. In the internal letter, Tesla CEO Musk pointed out: "In order to reduce costs and improve productivity, it is extremely important to examine all aspects of the company. Thank all those who are about to leave Tesla for their hard work over the years." Musk said in a subsequent email that the layoff was not applicable to any employees who actually produced cars, battery packs or installed solar energy products. At the same time, senior management team members who have been in office for many years have also expressed their resignation on social media one after another.
According to the latest data released by Tesla, the global market delivered about 387000 cars in the first quarter of 2024, down 8.5 percent year-on-year and 20.2 percent from the fourth quarter of last year. This is Tesla's first decline in the past four years, significantly lower than market expectations.
In the Chinese market, Tesla's production and sales in China have declined for two consecutive quarters year-on-year according to the data of the association. Some foreign media pointed out when reporting Tesla's layoffs that Tesla was particularly under great competitive pressure in China. According to the online information, the most anticipated next-generation models will be officially unveiled in 2025.
As China's new energy car companies become stronger and more competitive in the market, the next few years will be a brutal second-half elimination match. Let's guess who is the next car company to lay off employees?
