In 2024, the battlefield of the automobile industry began to smoke, and the Competition Pattern initially appeared, and the new energy automobile market was about to enter final table. The 18th Beijing International Automobile Exhibition, which opened grandly on April 25, is the best stage for all major car enterprises to show their strength. At the Beijing auto show, Chery group's four major brands launched a strong attack with 25 heavy models and more than 10 advanced technology exhibits, becoming one of the focus booths with the highest traffic and the deepest technical labels on site.
[Chery group unveiled 2024 Beijing International Automobile Exhibition with its four major brands]]
01 take technological innovation as the core driving force chery's constant confidence at this Beijing auto show, 3,000 foreign guests came to Chery booth, and peers in the industry also came to communicate and visit one after another, praising Chery's development momentum in recent years. Behind the bright and lively, Chery's "tech man" has remained unchanged for 27 years, and it is a good reputation foundation laid by technology Chery in the industry and market. From the ground breaking of Chery engine factory in 1997 to the downline of Chery's first car "Fengyun" in 1999; To the downline of Chery's kun-Peng super hybrid C- DM special engine and gearbox in 2023, chery has always taken technological innovation as the core driving force, continuously expanding the moat of the industry and continuously building the core technological advantages, which is also Chery's greatest confidence. 
[Kun-Peng super hybrid C- DM engine disassembly]]
Today, Chery Motor accelerates the layout of new tracks such as new energy, intelligent internet connection, shared travel, platform and ecology on the basis of deep cultivation of traditional fuel vehicle tracks. Chery's passenger car business has formed a development strategy of hybrid, extended range, pure electricity, hydrogen energy and other technical routes simultaneously, with batteries, motors, electronic control forms the core layout of research and development of "four vertical and three horizontal", showing strong full-dimensional technical strength. At the Beijing auto show, "traffic" became the key word of major car companies, but Chery's traffic core was continuous technological innovation. This Chery booth not only brought 25 heavy models and more than 10 core technology exhibits, but also turned the booth into a class for automobile technology inheritance. The chairman personally talked about "physics class" and explained hybrid technology in depth for visiting Tsinghua and Peking University students. Chery was the only one; In addition, chery also created the first doctoral commentary group at the auto show, and the doctors came off one after another to explain automobile technology to the guests. The labels of "tech man" and "technology Chery" were self-evident. Technological innovation has always been the core capital for Chery to establish an enterprise. Only when there is no ceiling in technology and endless exploration in depth can Chery be truly responsible to the society, the industry and the users.
[Yin Tongyue, Party secretary and chairman of Chery Holding Group, joined hands with Zhang Chaoyang to give physics lessons in person]]
02
Realize "two sustainable" development achieve common prosperity and win-win in the global market at the Shanghai auto show last year, more than 2,000 foreign guests from more than 80 countries and regions gathered at Chery's booth. At this year's Beijing auto show, this number exceeded 3,000, and ten ambassadors were present to witness. Foreign guests visiting Chery booth were also invited to Wuhu to witness the core technologies of Chery factory and manufacturing and the strong rise of Chinese automobiles. 
[3000 foreign guests gathered at Chery booth]]
From January to April this year, Chery Group exported 342,795 cars in total, up 34.2 percent year-on-year. The export volume continued to rank first among Chinese cars. The latest data shows that, one of the three passenger cars exported in China is Chery.
[Chery models shipped to the global market at the dock]]
If you have been lying for a long time, you will travel far away, and if you fly, you will fly high! The all-round rise of Chinese automobiles is a study from scratch and from big to strong; Chery automobile market is spread all over the world, which is the natural and inevitable result of 27 years of steady construction. At the same time, Chery knows that in order to better integrate into the global market, not only sales volume needs to be promoted, but also quality and service need to stand up, what Chery 13.8 million users want to feel is the quality products and services of global unified standards. From the inside, Chery proposed and improved the V-shaped R & D system, realizing the closed loop of the market, users and then to the market, ensuring the efficiency and quality of product development; Looking outward, chery has carried out special development for the environment and usage scenarios of different countries and regions, laying out eight research and development centers around the world, and has built from South America to the Middle East, from Southeast Asia to Germany, the verification system of extreme working conditions across five time zones in the motherland. In "2023 Chinese new car quality research SM(IQS)" released by J.D.Power, Chery Automobile ranked first among its own brands.
As Yin Tongyue, Party secretary and chairman of Chery Holding Group, said, Chery will continue to carry out all-round cooperation with global partners in the whole value chain such as talent chain, innovation chain, industrial chain and supply chain to realize environmental protection, the "two sustainable" development of value contribution. Chery should not only build cars for global users, but also build a new ecosystem of open innovation and a "circle of friends" with global partners ".
03
FUEL + New Energy
Only when the oil and electricity cooperate can it be stable and far-reaching
Some people are wandering in the two tracks of fuel and new energy, but Chery has taken the "two legs" to walk calmly and confidently. With two-way attack and two-way empowerment, Chery has always adhered to the road of oil-electricity coordination and balanced development. Oil is Chery's basic disk and fuel vehicle track. Chery continues to iterate based on the advantages of exporting to the world to provide better products for the market. Electricity is Chery's future. On the new energy track, chery's four major brands have performed their duties and formed a joint force sufficient to stir up the domestic new energy market pattern. "Kun-Peng" soared to the sky, stirring up the times ". In this four-year-old Beijing auto show, Chery's four major brands "went to Beijing for an examination" to further release product planning. Chery Fengyun series New Energy mass production concept car E06 was unveiled to interpret the oriental aesthetic design; Xingtu's first luxury flagship new energy MPV E08 concept car ushered in the world's first show; Jietu adheres to the "travel +" strategy, Shanhai L6, l7 double "stars" shine; iCAR appeared with the full lineup of three series families, and iCAR 03T became one with the young people at the auto show. 
[Chery Fengyun the first new energy mass production concept car E06] the market reaction is always the real touchstone. Under the situation of increasing competition, Chery group sold 182,049 cars in April, an increase of 43.7 percent year-on-year; among them, 89,were exported, up 18.3 percent year-on-year; 32,995 new energy sales, up 165.2 percent year-on-year. From January to April, 711,653 cars were sold in total, up 55.7 percent year-on-year. In this "big test", Chery not only understood the industry's "problem-solving ideas", but also achieved phased good results. Technology Chery, global love. Adhere to the "four directions" development, adhere to the brand upgrade in an all-round way, and the Chinese automobile represented by Chery will continue to exert its efforts in technological innovation, product strength, quality reputation, social responsibility, etc, we witnessed the jump of China's automobile industry from "automobile power" to "automobile power.
