On April 25, the 18th Beijing International Automobile Exhibition officially kicked off in Beijing China International Exhibition Center. As the first A- class auto show in China in 2024, Chery group brought 25 heavy models of Chery, xingtu, jietu and iCAR, which are four major brands in this industry's eye-catching auto market event, more than ten advanced technology exhibits were unveiled, which fully demonstrated Chery group's latest technological achievements and comprehensive development path under electric and intelligent conditions, and fully interpreted the profound connotation of "technology Chery global love.
[Chery group unveiled 2024 Beijing International Automobile Exhibition with its four major brands]]
01
The strong rise of Chinese cars
Create a new lifestyle for global users
It has been four years since the last Beijing auto show. In the past four years, China's automobile industry has developed rapidly, the scale of the industry has almost doubled, and the share of independent brands has made a leap-forward Breakthrough. China's new energy vehicles are the world's largest growth rate, with the market accounting for more than 60%. Focusing on market opportunities, Chery group sold 529000 cars in the first quarter of this year, an increase of year-on-year; The growth of new energy was even "doubled". In the first quarter, it sold 60,133 new energy vehicles, an increase of year-on-year; in the first quarter, 253000 cars were exported, ranking first in China. Under the empowerment of "Yao Guang 2025" and the new energy strategic system, Chery, jietu, xingtu and iCAR brands work together to continuously advance their technologies, brands and products, chery participates in the competitive development of the global automobile industry at an amazing speed, and creates different lifestyles for different users around the world. As Yin Tongyue, the party secretary and chairman of Chery Holding Group, said, while Chery fully accelerates the transformation of new energy, it insists on the coordinated development of oil and electricity, and lays out pure electricity, hybrid, extended range, hydrogen energy and other multi-power technology routes use the full track strength of "technology Chery" to develop better products for different markets, countries and users according to local conditions. 
[Yin Tongyue, Party secretary and chairman of Chery Holding Group, delivered a speech]]
02
Oil-electricity collaboration
Leading the new energy era with strength chery has always adhered to the balanced development of oil and electricity coordination. With the support of world-class hybrid technology-kun-Peng super-energy hybrid C- DM, the Chery Fengyun sequence continues to advance, and 11 vehicles are planned to be launched in 2 years, covering hybrid, extended range, complete New Energy product layout of pure electricity. At this auto show, a intellectual fun big five-seat SUV built for the new generation-Chery Fengyun series New Energy mass production concept car E06 was unveiled. Fengyun A9 put its products on the stage of the auto show for the first time, users have the opportunity to participate in the whole process co-creation activities of appearance, intelligence, product experience and community content, and create their own "dream car"; New benchmark exploration of global energy-saving SUV 06 C- DM, just finished "a tank of oil Challenge 2000 kilometers", using the measured data to correct their names. Li xuechin, deputy general manager of Chery Automobile Co., Ltd., said on the spot that Chery not only continued to exert its efforts in the field of new energy, but also wanted to become a leader in the field of fuel. Continuous research and development of new technologies and new vehicle models have enabled ruihu, Arrizo, and exploration to continuously iterate new product sequences.
[Li Xuecan, deputy general manager of Chery Automobile Co., Ltd, delivered a speech]]
As the sales backbone of Chery brand, ruihu 8 series has always guided mainstream market segments with champion labels, defining champion quality with champion strength. New Tiggo 8 debut Chery booth, drawing inspiration from nature, bionic modeling style features make the new car flexible and elegant, with a sense of strength; In addition, chery brand's first official change model-exploration 06 secret Knight version is also listed at the auto show fuel engine. As the only official with traction qualification of 150000, it has changed to four-wheel drive square bag, it brings users an all-round choice of "Kecheng KEYE can be changed" and deserves the title of "150000-level most playable square bag.
[New Tiggo 8]]
03
Xingtu opens full new energy acceleration"
World Debut of the first MPV E08 concept car entering 2024, the new energy transformation of xingtu brand started "acceleration". At this auto show, xingtu launched a strong campaign with a full range of new energy. The participating models covered a variety of technical routes, including pure electricity, hybrid, and extended range. The models covered cars, SUV, MPV, fully demonstrate the determination of the whole track layout of xingtu. At the auto show site, xingtu's first Luxury flagship new energy MPV E08 concept car was the world's first show, equipped with the latest technologies such as dazhuo advanced smart driving and iATS intelligent all-terrain system, and adopted the new design concept of Fusion Luxury, it represents the next generation design direction of xingtu. It is worth mentioning that this auto show is also the first appearance of star era ET after it opened presale on April 15. The number of new cars is more than 6,000 in 24 hours and more than 8,000 in three days, as of today, more than 11539 new cars will be available in mid-May. Huang Zhaogen, general manager of xingtu marketing center, said that every great brand was born in an extraordinary era, leading a brand-new value. Xingtu has always adhered to the original heart of upward, in the future, with the empowerment of Chery group's best technology, talents, platforms and other innovative resources, we will use new energy and intelligence to light Chery pyramid "spire" and become a luxury brand that the world loves.
[Huang Zhaogen, general manager of xingtu marketing center, delivered a speech]]
04
Jietu adheres to the initial intention of "travel +" strategy
Product Technology continues to "wild"
Jietu brand once again showed its strong strength after Shanhai T2 was listed in Beijing and paid attention to it. At the press conference of the auto show, Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of jietu brand division, said that jietu would stand on the top of millions of sales and move forward towards millions of annual sales. At the same time, jietu Shanhai T5, Shanhai T2, Shanhai T1 as the first model of jietu cross-country "five Tiger Generals" all appeared, and the new models of family travel series Shanhai L6 and Shanhai L7 also appeared ceremoniously. In addition, jietu JMK, jietu JMK PUBG Mobile co-branded models, travel camping trailer "travel BOX", travelers lengthened seven-seat version and other models also attract countless eyes, highlighting jietu products, the technology continues to be "wild", which tells the ambition of jietu brand to push forward into the 3.0 era and fully exert its power in hybrid cross-country racing.
[Assistant to general manager of Chery Automobile Co., Ltd,
Dai Lihong, executive vice general manager of jietu brand business unit, delivered a speech]]
05
iCAR 03T debut, three series assembly exhibition
Upgrade iCAR to bring a new experience on April 25, iCAR unveiled its new model 03T for the first time and appeared at the Beijing international auto show with the full lineup of three series families. As a "new power" for young people, iCAR came for young people. Among them, iCAR 03 is specially designed for young people who taste fresh food and insist on smart equality; iCAR 03T is based on the differentiated needs of users, and its style is more tough, further satisfying young people's pursuit of extreme experience. iCAR V23 positioning style off-road electric city SUV is not only a toy but also a prop, but also an emotional antidote; iCAR X25 locates medium and large off-road MPV, which is a new species of single van that leads future travel.
[Su Jun, chief product officer of iCAR automobile, delivered a speech]]
Meanwhile, iCAR injects new potential energy into iCAR with rich experience in industrial design, product definition and innovative marketing, combined with Chery's technical development, supply chain and quality management capabilities, bring new experience to young users.
06
Prospective technology is within reach
Unlock new ways to travel in the future chery has always taken technological innovation as the core driving force, and at the same time, it is close to users' emotional needs with humanized design concept to create temperature-based technology and increase users' sense of acquisition and experience. At this auto show, Chery booth not only has a number of major models unveiled, but also has three-body flying cars, Chery iBar, s² MA scalable intelligent Mars architecture and other conceptual products based on future-looking technologies, it shows Chery's prospective vision and future technology layout.
[Three-body flying car]]
In addition, Chery's "tech man" is full of sincerity. Yin Tongyue, secretary of the Party Committee and chairman of Chery Holding Group, joined hands with Sohu founder, chairman and CEO of the board of directors, and Zhang Chaoyang, doctor of physics, the lecture will be held in person at Chery's booth. For the visiting students of Tsinghua University and Peking University, the deep Miller cycle and Chery Kun-Peng super-energy hybrid C- DM technology started a special "physics lesson".
07
3000 foreign guests gathering Booth
Chery enters a new stage of international development at the Beijing auto show, 3,000 foreign guests gathered at Chery's booth to create a share, which also made the scene a grand event of international communication. Since sailing to the sea in 2001, Chery has sold its products to more than 80 countries and regions and harvested 13.6 million users worldwide, including 3.6 million foreign users, relying on its innovative practices of deep cultivation of overseas markets and serving global users.
[3000 foreign guests gathered at Chery's booth] as a pathfinder and typical representative of Chinese cars "Going to Sea", Chery will plus-sized overseas investment through the pursuit of transformation from quantity to quality, plus-sized R & D investment, strive to contribute to the economy, employment, tax payment and public welfare undertakings of every market in the world, practice the concept of global corporate citizenship, truly promote Chinese brands, and make global users fall in love with Chery and Chinese cars. Technology Chery, global love. The strong product lineup and leading scientific and technological achievements fully demonstrate Chery's strength and determination to embrace the new era of the industry. Taking this opportunity, Chery will accelerate the comprehensive transformation of new energy, continue to promote the high-quality development of China's automobile industry.
